Another Podcast

Trying to understand Ad Tech

Episode Summary

Online advertising is worth $300bn a year, and yet almost no-one that doesn't work on an ad team really understands much of it. So what is the cookie apocalypse, what does it mean, and where is the money and power moving? No, we don't know either.

Episode Notes

Online advertising is worth $300bn, and yet almost no-one that doesn't work on an ad team really understands much of it. So what is the cookie apocalypse, what does it mean, and where is the money and power moving? No, we don't know either. 

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